The Lotus F1 team is planning to hold a demonstration run with their Formula 1 cars in the streets of Las Vegas on February 18 and 19, 2012. The team’s new drivers, Kimi Raikkonen and Romain Grojsean will participate in the demonstration run, which will be held between the first and second winter testing sessions in Jerez and Barcelona.
The Lotus demonstration run is part of a three day event called “F1 comes to Vegas”, which will take place at the Mandalay Bay Resort and Casino in Las Vegas, Nevada from February 17-19. The event will also feature a Lotus car show which will showcase the entire range of Lotus sports cars, including the Lotus Evora GT4 and the Lotus T125 Exos.
The event also promises to include one-on-one interviews with the Lotus drivers, press conferences, autograph sessions, as well as passenger rides for VIP guests in a three-seater Lotus F1 car that has been specially adapted to take two passengers.
The Lotus event is intended to be part of a marketing strategy by the team to attract potential sponsors in the United States. Formula 1 will returning to the United States in 2012 to Austin, followed by the New York Grand Prix in 2013. Bernie Ecclestone has also said in the past that there should be ‘three or four’ races in the United States in the future
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