McLaren will maintain its title sponsorship with mobile communications giant Vodafone until at least the end of the 2013 Formula 1 world championship season, after agreeing an extension to its current partnership which began in 2007.
The expanded deal, announced on the Thursday prior to the inaugural Korean Grand Prix, means that Vodafone also now becomes the team’s official communications partner.
“Vodafone is without doubt the best title partner that we at McLaren have ever had,” said team principal Martin Whitmarsh. “Vodafone is our partner in a very genuine sense of that word – a very real contributor to an ever-evolving series of high-tech innovations on our cars and within our operating systems.
“That’s why I know I speak on behalf of all at Vodafone McLaren Mercedes when I say how delighted I am that our two companies have agreed not only to renew our partnership but also to relaunch it.
“As a result, we’ll tirelessly develop our technological collaborations, at the same time as engaging Vodafone’s customers in some truly innovative ways.”
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